About Us

FRED + RHINO started as a project to design a few beautiful & high-quality t-shirts that we, as photographers and creatives, personally wanted.

A lot has changed since then, but our core mission hasn’t.

At FRED + RHINO we are committed to creating unique, high quality & beautiful objects that combine form and function. To make you look just as good during your next date as during a shoot.

We always try to raise the bar on quality, experience, and aesthetic—a matured vision for creating beautiful, functional products for photographers and creatives.

Quality Over Quantity

Another value that we are carrying forward is our commitment to quality over quantity.

It’s tempting to want to raise money from investors, scale quickly, and build a huge company with big budgets, but we’ve realized that’s not the core of who we are. We’re not looking for hockey-stick growth and mass distribution. In fact, it’s quite the opposite. In a disposable world where most things quickly become outdated, we’re doubling down on producing the best products that will stand the test of time and selling them directly to you. Fewer, better things.

This is also why we design and produce every single piece of our collections right here in Belgium and maintain a close relationship with the people who turn our ideas into reality. We know them personally and visit them several times a year.

As a result, together with our environmental engagement, we are only able to produce and restock everything in small batches. Each is treated as a Limited Edition run.

They also tend to sell out often, so make sure to subscribe to our mailing list to be notified of new releases and restocks.


We love fashion and beautiful design, but nature is equally important to us. That is why we have combined design and sustainability to create quality clothing that is long-lasting, timeless and 100% sustainable.

To assume responsibility for our environment is not an option but an obligation, which is why we opt for natural fibers, renewable resources and recycled materials. 100% transparent, 100% eco-friendly.

We also think that packaging often causes unnecessary plastic waste and thus harms the environment. Therefore, we have invested a lot of time and effort to make our packaging as sustainable as possible. We only use recycled and recyclable cardboard or paper for both our packaging and labels.

GOTS-Certified Organic Cotton

All the cotton we use is organic and certified by GOTS, which means that our products meet the very highest standards regarding ecological and social criteria.

The Global Organic Textile Standard (GOTS) is recognised as the leading standard in the processing of textiles made with organic fibres. It has strict requirements for the care of the environment along the supply chain of organic textiles while supporting the fulfilment of social criteria.

GOTS limits the use of toxic bleaches, dyes and other chemical inputs during the textile production process. All chemical inputs must meet clear environmental and toxicological requirements. Apparel must be coloured with non-toxic dyes. Bleach, formaldehyde or any other toxic substances are not allowed.

Discover our things made from GOTS-Certified Organic fabric.

Spread the word

Many of you have come along with me us this journey for the past ten years, but we believe there are many more like us who have never heard of FRED + RHINO, yet they would resonate with the FRED + RHINO ethos.

Thanks for continuing to spread the word to your friends, family, and co-workers, to Enjoy the Journey with us.

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